S-S is for Sales Strategy

"'Consumerism' sounds self-centered," he replied. So he quickly moved to his own way of understanding. "We provide products and information in exchange for a check that will clear the bank (I hope)." Buyers have choices because retailers can take different approaches, emphasizing price or service or quality. "Choose any two; that's your sales strategy. We emphasize service first, then quality. The service is the fun part, where there is interaction with the customers. Also, our store has historically been known for that."